Database Health Chart

A Database Health Chart displays deliverability metrics access the entire database.

There are two different vertical scales in the chart. The scale on the left (Total Email Addresses) corresponds to the corresponding Total Email Addresses line in the chart. The scale on the right (All other fields) corresponds to Total Soft Bounces, Total Hard Bounces, Total Unsubscribes, and Total Inactive.

A Database Health Chart is a snapshot of the data and does not change over time. You can expand the date range as necessary.

Settings

1. Choose an interval and a date range. The default date range is three months.

   

   Click the calendar icon to display a calendar similar to the following:

   

   To navigate to another month or year, click the left or right arrow. Then click the day that you want to appear in the From or To field.

   Although the calendar icon shows the week beginning on Sunday, the data displayed by a Weekly interval uses a week beginning on Monday. Thus, mailings dated January 4, 2009 and January 5, 2009 appear in different data points in a chart.

2. Click the checkboxes to select any of the following fields:

   

   • Soft bounces are messages sent to an active (live) e-mail address but turned away before being delivered. Reasons include a full mailbox or the mail server being down.
   • Hard bounces are messages sent to invalid, closed, or nonexistent email accounts.
   • Unsubscribes are self-explanatory.
   • Inactive combines the other three fields. Each recipient is counted only once. For example, if messages to a single recipient have resulted in a soft bounce and a hard bounce and the recipient has unsubscribed, that recipient counts as one inactive.